Here's the link for the text: "'C'mon, baby, light my fire!': The Rise of the Fall of Reading and Its Implications."
Here's a brief excerpt:
"The world of 1984 appears alien to us because it is based on
a communist rather than a free-market model. Still, we are living in a parallel
universe. False-equivalencies, flawed analogies, straw-man arguments, ad
hominem attacks, political buzzwords, misinformation, and the
institutional/corporate effort to keep us all thinking and talking about the
same scandal or political gaff or wardrobe malfunction at the same time are
eroding our ability to interpret reality and diverting our attention from
uncomfortable truths that range from the damage we’re doing to our planet to
the social and economic inequalities of our society to the unending wars in
which we’ve engaged.…We are absorbing the language—and thereby the thinking
process—of those who benefit politically and economically from diverting us
away from our cultural heritages and our moral and intellectual capabilities
and potential."